Strategic Innovation Certification Exam

HomeStrategic Innovation Certification Exam

Welcome to your Strategic Innovation Certification Exam!

The exam contains 50 multiple choice questions that relate to different aspects of the GTI Strategic Innovation methodology. You are given 3 hours to complete the exam. Here are few important points.

– Please double check the spelling of your name (it will be used for the Certificate) and the email address.

– You MUST find the BEST answer in every question

– While taking exam, you can always go back and change your answer.

– Upon completing the exam, click the “Submit” button. You will get confirmation email that will inform you how many answers are correct – to pass you must have 45 correct answers (90%).

– Do not hurry; you have plenty of time.

Thank you for studying hard; and GOOD LUCK! Respectfully yours, Greg Yezersky

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What is innovation?

Something new and useful

Something new and profitable

Something new that is implemented

Something new and valuable that is accepted by the market

Something new that creates value

None of the above

From the strategic perspectives, what does corporate growth mean?

Increase in the number of geographical markets a company competes in

Increase in the number of products and services a company delivers to its Customers

Increase in the company’s size

Increase in profits

Increase in revenue

All of the above

None of the above

What is Strategic Innovation?

The one that creates a pioneering product/service

The one that enables an advantageous strategy

The one that creates a breakthrough

The one that addresses an important (“strategic”) problem

The one that is also known as “disruptive” innovation

None of the above

All of the above

The competing companies have to financially grow …

To meet the markets’ expectations

To ensure shareholders’ dividends

To ensure well-being of the employees and their families

To avoid losses

To ensure survival

To beat competitors

All of the above

None of the above

The competing companies can’t sustain growth because…

CEOs make mistakes

Corporate execution is sub-optimal

The probability of creating growth is prohibitive

Lack of new great concepts

Companies disregard what the Customers want

Competitors are superior

All of the above

The subject of the General Theory of Innovation (GTI) is

Process of innovations emergence

Causes of innovations success and failure

Effective mental processes leading to innovations creation

Process of evolution of artificial systems

Methods and techniques for increasing innovators’ success

Innovation management systems

All of the above

To identify the future of Customers’ needs, a Company must…

Watch, identify, and follow the market’s trends

Continually talk to the Customers

Involve the Customers into the new product/service development process

Disregard the future of needs and adopt the “quick follower” strategy

All of the above

None of the above

The Law of an Increasing Degree of Freedom states that

A system evolves in the direction of an increasing degree of Freedom

A system evolves to perform more functions

A system evolves to decrease the sum of dependencies (aka connections)

A system evolves to achieve both performing more functions and having fewer connections

All of the above

None of the above

The most important benefit of using General Theory of Innovation for creating Strategic Innovations is…

In-depth understanding of the Customer’s requirements

Foreseeing the market’s future trends

Understanding of the competition

Significant risk reduction when pursuing creation of growth

Pinpointing the opportunity to improve the offering portfolio

All of the above

None of the above

The essence of every system is

An Structure (set of elements)

Elements connected to one another

A property that emerges as a result of relationships

A solution to a problem existing in the Environment

A set of elements working together for a common action

All of the above

None of the above

In practical terms, the concept of a System is important because…

Everything we deal with is a system

GTI effectiveness decreases when the object under analysis cannot be viewed as a system

Its utilization is the only way to maximize value creation

Without it, disruptive innovations (aka “breakthroughs”) can’t be created

It is the basis for creation of growth

All of the above

None of the above

The Customer is defined as

Entity (person/organization, etc.) paying for a product/service

Entity (person/organization, etc.) ultimately benefiting from an offering

Entity (person/organization, etc.) that uses the product/service

Entity (person/organization, etc.) whose problem an offering solves

Entity (person/organization, etc.) that decides whether an offering will live or die

All of the above

None of the above

Google and General Motors are competitors because…

GM and Google have the same Customers

They both compete for their Customers’ time

Their Customers have common problems

They both compete for their Customers’ money

Both Google and GM pursue autonomous vehicle

The are not competitors

Which of the following is not a major methodological principle for the Strategic Innovation methodology?

Systemness of the competitive landscape

Supremacy of problems

Existence of the objective evolutionary laws

Predictability of problems

Primacy of advantage

All of the above

None of the above

Why is creation of the best-in-class product/service required for achieving competitive advantage?

The market easily recognizes the best product/service

The market prefers the best product/service over inferior ones

The best-in-class product/service has the greatest Value

The best-in-class product/service always has competitive advantage

All of the above

Creation of the best-in-class product/service is not required for achieving competitive advantage

How many systems can you identify by looking at the United States Declaration of Independence (Wikipedia)?

Less than 10

10 to 25

25 to 50

50 to 75

75 to 100

More than 100

Strategic Innovations cannot be created on the level of?

Business strategy

Business model

Company’s structure

Product/service

Enabling solution / technology

Value signifies

The monetary worth of a company, product, service in the competitive auction setting

The indicator of a company’s financial well-being

The measure showing if investment into a company is risky

The indicator of relevance of a product / service to the Customer

The measure of how effective performance of a product / service is

The indicator of a level at which goods and services exchange/purchase is considered fair

All of the above

None of the above

What is the purpose of the Phase 1 (Inquiry)?

Gather information about our products / services?

Gain understanding of the Customers and their needs

Collect information about competitors and their offerings

Develop knowledge of the market’s driving forces

Collect data about the current competitive landscape and project objectives

All of the above

Which procedure is not a part of the Phase 1 Inquiry?

Gathering information through SIQ

Establishing the project objectives and KPIs

Analysis of the gathered information

Interviewing the SMEs team

Interviewing the management

Interviewing the Customers

All of the above procedures constitute the Phase 1 Inquiry

Which of the Phase 1 tasks is most critical to the project success?

Interviewing the Customers

Establishing great relationships with the SME Team

Identifying all the competitors

Identifying the Customer

Discovering strategic trends

All of the above

Which of the following parameters is not a component of the Value Proposition?

Description of the customer

Challenge the customer faces

Comparison with competitive value propositions

Benefits to the customer provided by the proposed solution

Reasons for the customer to trust the promise of a solution

All of the above are components of the Value Proposition

The Evolutionary Templates can be used during the Phase 1 Inquiry

True

False

The Phase 1 Inquiry is considered a success if…

You established trustful working relationships with the Client

Interviews with SME and management went well

A lot of previously unknown information was gathered

The challenge situation can be presented as a system

Answers for all your questions and requests were provided

Promising solution were identified

All of the above

The Generic Growth Strategies can be used during the Phase 1 Inquiry

True

False

The purpose of the Phase 2 Analysis is to…

Compile a list of problems for further solution

Identify Strategic Opportunities (Voids) available in the situation

Continue gathering the information about the Challenge situation

Build the competitive landscape model

Validate the information gathered during the Phase 1

All of the above

None of the above

The Value Map is complete if it contains the following elements

Customer’s Goal process

Customer’s Failure process

Solution Intended Performance process

Solution Failure process

All of the above

The Map is incomplete

Which procedure/step is not a part of the Value Map building process?

Identifying the Customer to be modeled

Formulating the Customer’s Goal

Modeling the Customer’s Failure process

Presenting Customer’s satisfaction/dissatisfaction with a Value Offering

Presenting competing Value Offerings

Presenting a Solution Intended Performance process

Modeling a Solution Failure process

A green hexagon on the diagram signifies

An entrant into a process

An entrant into an intended process

An intended entrant into a process

An entrant leading to an intended result

An entrant into a controllable process

All of the above

None of the above

The Value Map…

Contains ideas of Strategic Innovations

Provides an explanation of why the Customers prefer one solution over the rest

Shows the future trends

Depicts the Customer’s Experience with an offering

Presents why an offering fails in the Marketplace

All of the above

None of the above

Which of the following cannot be considered a recommended practice for building the Value Map model?

Always start with identifying the Customer / Customers

Start by avoid too many details; instead, use the big functional blocks

Make sure that every Negative Chain ends with at least one Failure Effect.

After identifying Customer Goal, unroll the rest of the Customer’s Goal process until you reach the Entrants

Make sure the SME Team agree with the Map logic

Use the map building as an opportunity to build great working relationships with the SME team

All of the above are considered recommended practices for building the Value Map

The purpose of the Phase 3 Discovery is to formulate problems based on analysis of the Value Map

True

False

How many Strategies are there in GTI for identifying the Right Problems?

Which of the following approaches to achieving the Lowest Price Leader status is detrimental to the pursuing company?

The Company delegates parts of the product cycle to the Customer

The Company advances operational excellence

The Company undermines the competition by establishing a new lowest price

Company attracts the Customers with a low price for a part of the offering and make them pay premium for the rest of the offering

Company creates an offering that creates value for more customers, including those from the “non-consumption” category

Company identifies a segment that does not require a sophisticated/complex offering that allows for a lower price

None of the above; all the approaches are legitimate ways to capture the Lowest-Price Leader position

When analyzing a Value Map and identifying the Right Problems, which of the directions is less promising?

Problems associated with the Customer’s Goal Process

Problems associated with drastic improvement of our Product/Service performance

Problem associated with the Entrants

Problems associated with Customer’s Failure process

Problems associated with interaction of Positive and Negative branches (Conflicts origination points)

All of the above

What is the most important criterion for choosing a problem for subsequent analysis and solution?

Corresponding to the Law of an Increasing Degree of Freedom

Belonging to the Company’s core competence

Being important for the Customers

Being compatible with the current company’s strategy

All of the above

None of the above

By choosing a Negative Event, how many problem statements can be generated?

Which of the following is not a Generic Growth Strategy?

Increase share in the existing market where a company presently competes

Increase size of the existing market where a company presently competes

Enter a new geographic market (geographic expansion)

Enter an existing market where a company does not presently compete

Create a new market

None of the above; all are legitimate strategies

Which of the following is not a standard strategy for resolving a Conflict?

Cancel the need to achieve the Goal

Find an alternative choice that leads to the Goal without Failure

Break the Failure cause-effect chain

Minimize the consequences of Negative Effect, so it is no longer perceived as Failure

Convert a Failure into a Benefit

Destroy Goal and Failure coexistence

None of the above; all are Standard Strategies for resolving a conflict

What is the right sequence of the process of solving problems in GTI?

Goal, structure, function, property

Structure, property, function, goal

Goal, function, property, structure

Structure, function, property, goal

Goal, function, structure, property

None of the above

What is the most important “Problem-Solution” Template?

Conflict separation Template

Space-related Template

Time-related Template

Negative Event prevention Template

Elimination of the need for addressing a problem Template

All Templates are equally important

The most efficient transition from ‘My Problem’ to ‘My Solution’ is the basis of GTI approach to solving problems

True

False

The purpose of the Method of Modelling with Miniature Men (4M) is to

Visualize the problem situation

Introduce fun into the process

Achieve a better understanding of the problem

Identify the most important elements of the conflict

All of the above

None of the above

In GTI, the key to effective problem solving is the ability to…

Identify and resolve an underlying conflict

Use existing resources for formulating an elegant solution

Compile a comprehensive list of problems comprising the situation

Visualize and formulate an ideal solution

Know in -depth the subject mater

All of the above

None of the above

The primary purpose of the Phase 5 Development is…

To make solutions implementable / practical

To find and solve subsequent problems

To increase Value generated by the solution developed during the Phase 4

To predict how the solution developed during the Phase 4 will evolve

To predict the market / Customers reaction to the Solution developed and create mitigation measures

Create the Solution implementation plan, including the strategic scenarios

All of the above

Evolutionary forecasting enables identification of which offering (Value Proposition) will prevail

True

False

GTI distinguishes between the following classes of functions

Positive and Negative

Positive, Negative, and Neutral

Positive, Negative, and Zero functions

Positive, Negative, and Anti-functions

Positive, Negative, Neutral, and Primary

Positive, Negative, Neutral, Primary, and Supreme

All of the above

There are X major ways to change the Coefficient of Freedom

There are X major ways to add a new function to an existing system and Y of them are recommended

3 ways and 1 recommended

3 ways and 2 recommended

3 ways and 3 recommended

4 ways and 2 recommended

4 ways and 3 recommended

4 ways and 4 recommended

None of the above

The Supreme Function of any system is

The Functional hierarch for the Primary Function

The Function that cancels the need for the Primary Function

The Function that makes the Primary Function important for the Customer

The Control function over the Primary Function

All of the above

None of the above

Thank you for taking the Exam! You will get a confirmation email shortly. If you do not receive it, please check you “Junk Mail” box, and/or let us know by writing to gyezersky@ipinetwork.com.

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In our recent work for Northrop Grumman, we have succeeded in all 9 projects, the probability of which is below 0.2%! Would you like to be able to beat the impossible odds? Master GTI, boost the odds of success to favor you, and gain decisive advantage over the unaware rivals!

The Key to Your Success

Research clearly shows that the difference between winners and losers is NOT that much in their abilities to solve problems effectively but in their abilities to identify the RIGHT Problems to solve. GTI enables identification of the RIGHT Problems – the prerequisite to creating Growth.

Resources – Learn More

For those seeking a deeper understanding of the General Theory of Innovation, we have created the page RESOURCES that contains links to downloadable papers presenting GTI views on various aspects on innovation. Feel free to explore this page.

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